Altus Search – Recruitment & Consultation
Specialist recruitment and consultation firm dedicated to connecting businesses with high-calibre talent across multiple industries.
The Client
Altus Search is a specialist recruitment and consultation firm dedicated to connecting businesses with high-calibre talent across multiple industries. In a field where trust and credibility determine everything, Altus Search needed a digital presence that matched the quality of service they were known for offline.
The Challenge
Altus Search had built a strong reputation through relationships and referrals, but that model had a ceiling. They had no structured digital pipeline for inbound leads, their website wasn’t ranking for any meaningful recruitment-related search terms, and their brand wasn’t communicating the authority and professionalism needed to win corporate clients online. Both client acquisition and candidate attraction were happening entirely offline, making growth slow and unpredictable.
Our Approach
We recognised that recruitment is a two-sided marketplace, so we built a two-sided strategy. One stream of content and paid ads was crafted specifically for hiring companies, while another was tailored to attract top-tier candidates. We overhauled the brand to project authority and professionalism, and launched targeted campaigns that put Altus Search in front of decision-makers actively searching for recruitment partners. Within 90 days, inbound lead enquiries grew by 274%.
What We Did
- Brand refresh – professional identity, messaging, and positioning for B2B credibility
- Content strategy to position Altus Search as a thought leader in talent acquisition
The Impact
- Increase in inbound client and candidate enquiries generated through digital channels
- Growth in organic website traffic from recruitment-specific search terms
- Reduction in cost per qualified lead achieved through optimised ad targeting
- 3.2x Improvement in website conversion rate after redesign and UX optimisation
"Working with FinMacrocosm has been a seamless experience. Their team understands our requirements and delivers effective marketing solutions with professionalism. All the feedback you give means a lot to the progress of our services."
